Search Engine Optimization
Search engine optimization (SEO) is the practice of optimizing your website and its content to improve your visibility and ranking on search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of traffic to your website from search engines by improving your website’s relevance and authority.
On-Page SEO
On-page SEO involves optimizing each and every page of your website to improve its ranking and visibility on search engine results pages (SERPs). This includes optimizing content, titles, descriptions, headers, images, and internal links to make them more relevant to specific keywords.
Off-Page SEO
Off-page SEO refers to techniques used to improve the ranking and visibility of your website on search engine results pages (SERP) through external factors such as backlinks, social media, and other online marketing activities.
Technical SEO
Technical SEO involves optimizing your website’s technical aspects to improve its ranking on search engines. This includes increasing website speed, mobile-friendliness, site architecture, structured data, and how well search engine crawlers can access and analyze the content on your website.
Local SEO
Local SEO works to optimize your website to increase its visibility in local search results, such as in Google services or local business directories, utilizing citations, to attract more customers from a specific geographic area to your business.
E-Commerce SEO
E-Commerce SEO is specialized SEO focusing on optimizing online stores and product pages for search engines to improve your visibility and sales. This includes optimizing your product titles, descriptions, and images to improve your rankings and increase traffic to your website.